Intern
What you actually do
Show and plan-start on last 10. You are not running the ad account. You are whether ads produced patients.
Library / chiropractic clinics / Chiropractic wires the plan after visit one, not only the Facebook first visit
Clinics convert first visits from ads, then packages and no-shows live in front-desk memory. This vertical wires inquiry → booked → showed → plan started, no-show recover, a review after a completed visit (not checkout panic), and a lapse path for dropped plans. First-visit volume without plan-start is a Facebook hobby.
Clinics convert first visits from ads, then packages and no-shows live in front-desk memory. This vertical wires inquiry → booked → showed → plan started, no-show recover, a review after a completed visit (not checkout panic), and a lapse path for dropped plans. First-visit volume without plan-start is a Facebook hobby.
The weekly number is first-visit show rate and % of showed that start a plan. Ad CPL on first visits is incomplete.
If GHL never sees plan_started, you cannot run recare or know if ads produce patients or tourists.
No-show recover cannot be only a personal text from the doctor. Sequence plus human.
Reviews after a completed visit, not at the desk while they pay the first adjustment.
Facebook leads expire. Speed-to-lead still applies. CSV from the lead form is a eulogy.
Intern
Show and plan-start on last 10. You are not running the ad account. You are whether ads produced patients.
Operator
Inquiry is not the patient. Plan_started is. Recover no-shows. Lapse manners. Reviews after visits. Speed on lead forms.
CEO
First visits without plans are rented attention. Plan-start % is the clinic number. Until it exists, more ads buy tourists.
Inquiry, first-visit event, show, plan_started, package/visit remaining if you track it, no-show, lapse, review after completed visit, source.
Inquiry → speed path; first visit booked
Show → plan offer; plan_started writes GHL
No-show → recover same day
Dropped plan → lapse save; not a first-visit blast
Booked, showed, no-show. Show rate.
Why: Ads into ghosts.
Done when: Monday show rate.
On the contact the day they start. HQ/owner can count.
Why: Without it you only have inquiries.
Done when: Last 10 showed: plan yes/no visible.
Same-day. Rebook conversion.
Why: Hero texts do not scale across docs.
Done when: Test no-show.
Dropped plan path. Not first-visit copy.
Why: Cheapens both.
Done when: Two messages.
Not inquiry. Unhappy private.
Why: Checkout panic.
Done when: Trigger on completed visit.
Show rate. Plan_started on last 10. No-show test. Lapse copy ≠ first-visit. Review trigger. Lead form ingest not CSV.
More Facebook budget, a new community event, or a rebrand until show and plan-start exist. Ads for tourists are a hobby.
Facebook first visits. Plan in the doctor’s head. No-show personal text. Review at till. GHL empty after inquiry. That is rented first visits.
First-visit show, plan-start % of showed, no-show recover. CPL is incomplete without those.
Until they don’t, or there are two docs. A field is how the clinic knows.
Then export or a checkbox in GHL for plan_started and lapse. PMS-only is how marketing stays blind.
A plan field is not a hard close script. It is whether you have a patient or a tourist. Manners still apply.
This week
This week: first-visit jobs, plan_started field, no-show recover, lapse ≠ lead, review after visit. No extra ad set as the main work.
One 'we miss you' postcard is not a system. Holes in the book you cannot name are the leak.
Read ↗A morning-after callback is a eulogy. Membership vs demand vs install are different jobs.
Read ↗Instagram is not a CRM. Mixing first-visit and lapse in one blast cheapens both.
Read ↗Day 7–21 after intro predicts member vs cancel. Failed payments need a human save path.
Read ↗All agencies and services ↗ · coaches franchise systems training brands
Working notes
The minimum CRM, pipeline, and nurture spec before you add more pages. Request the file. It arrives by email — not a public dump, not a drip of slogans.
Email and WhatsApp stay open. A call is for installing the system — not for a tour of tools.