Intern
What you actually do
Show rate, DM log, two-path test. You are not shooting UGC. You are the registrar.
Library / med spas / Med spas wire consult show and membership lapse as different save paths
Med spas leak when consults fill from Instagram DMs that never write GHL, first-visit no-shows are a front-desk memory, memberships lapse in silence, and review QR hits at checkout panic. This vertical wires consult pipeline, membership state, SMS reminders, a lapse save that is not a consult blast, and reviews after treatment — not at the register.
Med spas leak when consults fill from Instagram DMs that never write GHL, first-visit no-shows are a front-desk memory, memberships lapse in silence, and review QR hits at checkout panic. This vertical wires consult pipeline, membership state, SMS reminders, a lapse save that is not a consult blast, and reviews after treatment — not at the register.
The weekly number is consult show rate and membership lapse coverage (lapsed with a task or sequence). Follower count is not a system.
First-visit and membership lapse mixed in one SMS is how you look cheap on both jobs.
Packages and members are states. Mailing a member a first-consult offer is unsupervised.
Capture Instagram the same day. The next hire cannot continue a founder’s DMs.
Ask for review after they have had the treatment outcome window, not while they pay.
Intern
Show rate, DM log, two-path test. You are not shooting UGC. You are the registrar.
Operator
Consult vs member vs lapse. IG is a door. Reviews after outcome. One reminder owner.
CEO
A full IG and an empty board is a personality. Show and lapse coverage are the numbers. Until they exist, more ads fill a ghost consult calendar.
Consult event, show/no-show, membership status, lapse, treatment completed, Instagram capture, SMS remind, GBP, package vs member.
IG/form/phone → consult opportunity; DMs logged same day
Consult no-show → recover; not 'we’ll see them on IG'
Member lapse → different journey than first-consult
Completed treatment → review after, unhappy private
Booked, showed, no-show, treated/joined. Show rate.
Why: IG comments are not a pipeline.
Done when: Monday show rate.
Qualified DMs to GHL with source.
Why: Coat pocket.
Done when: Yesterday’s yes DMs exist.
Active vs lapse. Lapse path ≠ consult path.
Why: One blast cheapens both.
Done when: Two tests, two messages.
Not IG plus SMS plus email stacking.
Why: Mute.
Done when: One reminder owner.
Completed tag. Delay. Unhappy path.
Why: Checkout QR catches the frustrated.
Done when: Inquiry does not get the ask.
Consult show rate. IG log. Lapse vs consult copy check. Reminder owner. Review on completed only.
More IG ads, a new injector, or a loyalty points thing until show and lapse coverage exist. Points on a missing state are a discount.
Busy IG. Empty pipeline. One blast. Checkout QR. Memberships in a binder. That is a social account with a lease.
Consult show, lapse coverage, IG yeses written same day. Followers are not managed as the primary.
Until a hire or a banned account. Write the yeses into GHL. IG is the door.
Then GHL needs the state or you will mail members like consults. Sync or a weekly truth, not a shrug.
Then a simple completed tag at checkout still beats nothing. Perfect EMR sync is how this never ships.
This week
This week: consult jobs, IG capture, lapse ≠ consult, one reminder owner, review after treatment. No extra IG funnel.
One 'we miss you' postcard is not a system. Holes in the book you cannot name are the leak.
Read ↗A morning-after callback is a eulogy. Membership vs demand vs install are different jobs.
Read ↗Day 7–21 after intro predicts member vs cancel. Failed payments need a human save path.
Read ↗Internet leads that wait more than five minutes are often already on another tour.
Read ↗All agencies and services ↗ · coaches franchise systems training brands
Working notes
The minimum CRM, pipeline, and nurture spec before you add more pages. Request the file. It arrives by email — not a public dump, not a drip of slogans.
Email and WhatsApp stay open. A call is for installing the system — not for a tour of tools.