Intern
What you actually do
Show and day-7 list. You are not choreographing a reel. You are the clock.
Library / gyms and studios / Gyms wire intro → member vs ghost. Front-desk WhatsApp is not the clock
Studios sell intros. The CRM does not know who is about to cancel. This vertical (single location or small group) wires intro booked/showed, day-7–21, lapse stage, failed payments, missed-call text-back, and reviews after they have trained — not a QR at signup panic. Intro ads without this clock rent Facebook for ghosts.
Studios sell intros. The CRM does not know who is about to cancel. This vertical (single location or small group) wires intro booked/showed, day-7–21, lapse stage, failed payments, missed-call text-back, and reviews after they have trained — not a QR at signup panic. Intro ads without this clock rent Facebook for ghosts.
The weekly number is intro show rate and intro-to-member. Secondary: day-7 coverage on trials.
WhatsApp at the desk will try to be the file. Put the thread on the contact or the next hire starts from zero.
Class packs vs memberships are states. Mixing offers in one blast trains shoppers.
Failed payments are ops, not a 'we miss you' coupon that trains fail-then-discount.
Reviews after session three (or a completed intro block), not at the till while they are still deciding.
Intern
Show and day-7 list. You are not choreographing a reel. You are the clock.
Operator
Intro clock. Member vs ghost. Fail pay human. Reviews after they trained. Desk chat is not the file.
CEO
Intros that do not become members are rented attention. Intro-to-member is the number. Until it exists, more ads fill a ghost intro calendar.
Intro event, show, trial vs member, day-7/21, lapse, failed pay, missed call, class pack vs membership, review after session three.
Intro book/write-in; show same day
Showed → trial clock; day-7 check
Joined → member; intro acquire off
Fail pay / lapse → human + sequence; not a brand blast
Booked, showed, joined, lost. Show rate.
Why: Binder intros do not make Monday.
Done when: Yesterday’s intros have show state.
Task or field. Blanks are tickets.
Why: This window is the business.
Done when: List of trials missing day-7.
Stage + save. Fail pay separate if needed.
Why: 'We’ll call them' is not a stage.
Done when: Lapse count.
Official number or GHL SMS on the contact.
Why: Hostage SIM.
Done when: Intro thread on a test contact.
Session-three tag or delay.
Why: Signup QR is panic.
Done when: Inquiry does not get the ask.
Show states on recent intros. Day-7 blanks. Lapse named. WhatsApp vs GHL. Review trigger not on inquiry.
More intro ads, a challenge month, or a new class type until intro-to-member exists. Ads into ghost intros are a tax.
Busy desk. WhatsApp file. No day-7. Fail pay ignored. Review at signup. That is a studio with a Facebook habit.
Intro show, intro-to-member, day-7 coverage. Fifteen minutes.
Then the intern can run show and day-7 in 20 minutes. Small is not a reason for a binder.
If HQ/owner can see intro-to-member and lapse, maybe. If the journey is WhatsApp, GHL (or the booking tool used as CRM) must hold the clock.
Walk-ins still write a contact the same day. Pad names are not a clock.
This week
This week: intro jobs, day-7 coverage, lapse, official thread on contacts. No challenge calendar as the main work.
One 'we miss you' postcard is not a system. Holes in the book you cannot name are the leak.
Read ↗A morning-after callback is a eulogy. Membership vs demand vs install are different jobs.
Read ↗Instagram is not a CRM. Mixing first-visit and lapse in one blast cheapens both.
Read ↗Internet leads that wait more than five minutes are often already on another tour.
Read ↗All agencies and services ↗ · coaches franchise systems training brands
Working notes
The minimum CRM, pipeline, and nurture spec before you add more pages. Request the file. It arrives by email — not a public dump, not a drip of slogans.
Email and WhatsApp stay open. A call is for installing the system — not for a tour of tools.