Intern
What you actually do
Miss test, recare count, three names. You are not designing a logo for the practice.
Library / dental practices / Dental practices wire new patient, recare, and unscheduled as three machines
A single practice (not a DSO) still dies the same way: new patients call, recare lives in a card box, unscheduled treatment is a shrug, after-hours voicemail loses the emergency to whoever texted. This vertical wires three journeys, two-way reminders, missed-call text-back, and reviews after a completed visit — with a weekly recare coverage number the dentist will actually look at.
A single practice (not a DSO) still dies the same way: new patients call, recare lives in a card box, unscheduled treatment is a shrug, after-hours voicemail loses the emergency to whoever texted. This vertical wires three journeys, two-way reminders, missed-call text-back, and reviews after a completed visit — with a weekly recare coverage number the dentist will actually look at.
The weekly number is recare-due with a next appointment, new-patient speed-to-lead, and show rate. Production without those is a busy clinical day with a leaking front desk.
Two-way confirm beats a one-way reminder that nobody saw.
After-hours: honest SMS now. Dental pain does not wait for 8:30.
Do not blast the whole patient list a 'we miss you' that mixes recare, new, and treatment.
GHL is not the chart. It is the journey layer the PMS will not run.
Intern
Miss test, recare count, three names. You are not designing a logo for the practice.
Operator
Three machines. After-hours honest. PMS vs GHL split. Reviews after visits.
CEO
Unnamed holes in the book are the leak. Recare coverage and speed are the numbers. Until they exist, more ads are louder voicemail.
New-patient inquiry, appointment confirm, recare_due, unscheduled_treatment, missed-call SMS, GBP, PMS vs GHL split, show rate.
Web/phone → GHL speed path; appointment in PMS or GHL as you chose, but the inquiry is not a pad
Recare_due → booked or tasked; coverage % Monday
Unscheduled → its own tone, not recare copy
Completed visit → review wait, then GBP; unhappy private
New, recare, unscheduled. Different workflows.
Why: One postcard is not three jobs.
Done when: Three names.
Test miss. SLA.
Why: Pad + voicemail is the leak.
Done when: SMS under SLA.
Even a manual load this week. Coverage %.
Why: Card box does not make Monday.
Done when: A list in GHL or a sync you can count.
Confirm that writes show intent.
Why: Ghosts.
Done when: A confirm test.
Not at checkout panic. Unhappy path.
Why: One-stars you could have caught.
Done when: Completed test, not inquiry test, gets the ask.
Three journey names. Miss-on-purpose. Recare list count. Reminder confirm. Review trigger on completed only.
More Google ads, a postcard vendor, or a new website until recare coverage and speed-to-lead exist. Ads into a card box buy holes you still cannot name.
Ads. Card box. Pad. Review QR at pay. After-hours voicemail. That is a practice with a marketing spend, not a front-desk system.
Recare coverage, new-patient minutes-to-first-touch, show rate. Fifteen minutes Monday.
Small is why the card box hurts. Coverage % is still the number. The intern can run it.
If you can name coverage and two-way SMS is true, GHL may be thinner. If recall is a printout, GHL is the machine.
Two-way confirm is not a marketing blast. Missed-call text-back is the offer. Track opt-out; do not skip the job.
This week
This week: three journeys, missed-call SMS, recare list, two-way remind, review on completed. No postcard campaign.
A morning-after callback is a eulogy. Membership vs demand vs install are different jobs.
Read ↗Instagram is not a CRM. Mixing first-visit and lapse in one blast cheapens both.
Read ↗Day 7–21 after intro predicts member vs cancel. Failed payments need a human save path.
Read ↗Internet leads that wait more than five minutes are often already on another tour.
Read ↗All agencies and services ↗ · coaches franchise systems training brands
Working notes
The minimum CRM, pipeline, and nurture spec before you add more pages. Request the file. It arrives by email — not a public dump, not a drip of slogans.
Email and WhatsApp stay open. A call is for installing the system — not for a tour of tools.