The leak
Everyone can apply. Nurture sounds like a $47 course. Completions and failed payments are someone else's problem. Payment is treated as the finish line.
What to make true
Application as a filter. Nurture that does not cheapen the price. Day 0–7 as part of the product. Dunning with a human save path.
How to read this lane
If checkout is the whole process, start with high-ticket CRM. If day 0–7 is a PDF, start with onboarding. If nurture discounts the price, start with the nurture map. The price is a promise the process has to keep.