Intern
What you actually do
Miss-on-purpose and routing test. You are not buying more numbers. You are locking the clock.
Library / home services franchises / Home services franchises wire speed-to-lead as the product HQ can actually lock
Home services franchise HQ buys leads. Locations miss calls, steal jobs, and invent stages. This vertical wires missed-call text-back on the snapshot, overflow rules, source on every job, and stolen-lead visibility — because at 95°F the company that texts back wins. Routing politics is how you light national spend on fire.
Home services franchise HQ buys leads. Locations miss calls, steal jobs, and invent stages. This vertical wires missed-call text-back on the snapshot, overflow rules, source on every job, and stolen-lead visibility — because at 95°F the company that texts back wins. Routing politics is how you light national spend on fire.
The weekly HQ number is median minutes to first outbound by location, and missed-call recover rate. CPL without those is a vendor story.
After-hours is designed. Morning callback lists are eulogies.
Membership, demand, and install are different jobs. One pipeline of 'leads' hides which motion is dying.
Locations will hide jobs in personal phones. Official number in Conversations is the snapshot piece.
Storm/peak: do not invent a new CRM. Same objects, tighter SLA.
Intern
Miss-on-purpose and routing test. You are not buying more numbers. You are locking the clock.
Operator
Speed is the product. Overflow visible. Job types. Peak uses the same objects. Official phone in GHL.
CEO
National demand into local voicemail is how you buy ads twice. Speed-to-lead by location is the franchise number.
National lead ingest, location routing, overflow, missed-call SMS, job type (membership vs demand vs install), source, estimate booked, stolen-lead event, HQ speed-to-lead.
Inbound call/form/ads → GHL now; location assigned by rule
Missed → SMS from the location number or HQ pool per spec; opportunity created anyway
Overflow if SLA missed → visible, not a Slack fight
Completed job → review ask; membership vs one-off as states
Written rules, overflow, timestamps. Test a lead through assignment.
Why: Politics is the leak.
Done when: Test lead assigns without Slack.
Every location gets the same job: miss → SMS. Local hours in a field.
Why: This is the product.
Done when: Pilot miss-on-purpose works.
Membership vs demand vs install. Lost reasons.
Why: Blended boards hide the motion.
Done when: HQ can count by type.
If grabbed off-process, event logged.
Why: Culture talks fail. Events change behavior.
Done when: A logged exception exists as a type.
Same objects, SLA restated. No spreadsheet war room as the system.
Why: Peak is when the snapshot is tested.
Done when: Peak note references the same stages.
Routing test. Miss-on-purpose at a pilot. Job-type counts. Speed dashboard definition. Personal WhatsApp off the public number.
More national ads, more tracking numbers, or a new vendor CRM until speed-to-lead by location exists. Spend into slow locations is paying twice.
National CPL. Local pads. After-hours voicemail. Stolen jobs as stories. HQ dashboard of 'leads'. That is a media buy, not a franchise system.
Median minutes to first outbound by location, missed-call recover, write-in on national ingest. Definitions locked.
Hours and offers can be local. Missed-call SMS and stages cannot be optional.
Then the center must write GHL with location and source, or HQ is blind. Call center without write-in is a second pad.
Then you will not see missed-call leak. Speed is the leading number.
This week
This week: routing write-up, missed-call on a pilot snapshot, job types, speed definition. No extra ad spend as a substitute.
Locations will edit sacred pipelines unless permissions and a change log exist.
Read ↗New patient, recare, and unscheduled treatment are three journeys. One 'we miss you' is not a DSO.
Read ↗Day 7–21 after intro predicts member vs lapse. Club WhatsApp is not that clock.
Read ↗Working notes
What HQ should lock, what locations can change, and how rollout actually works. Request the file. It arrives by email — not a public dump, not a drip of slogans.
Email and WhatsApp stay open. A call is for installing the system — not for a tour of tools.