Intern
What you actually do
Show states and day-7 blanks. You are not designing a challenge T-shirt.
Library / fitness franchises / Fitness franchises wire intro → member vs ghost, not a binder at the front desk
HQ has a membership story. Clubs have intro offers in a binder and cancellations in 'we'll call them'. This vertical wires intro booked/showed, day-7–21 check-ins that write GHL, lapse as a stage, failed payments with a human save, and reviews after session three — locked so HQ can see which clubs actually convert intros.
HQ has a membership story. Clubs have intro offers in a binder and cancellations in 'we'll call them'. This vertical wires intro booked/showed, day-7–21 check-ins that write GHL, lapse as a stage, failed payments with a human save, and reviews after session three — locked so HQ can see which clubs actually convert intros.
The weekly HQ number is intro show rate and intro-to-member by club, using locked stages. Binders do not roll up.
Front-desk WhatsApp will try to be the CRM. Snapshot puts Conversations on the contact or HQ is blind.
Failed membership payments are dunning plus a human at the club, not a corporate 'we miss you' email with a coupon that trains cancel.
Reviews after they have trained, not a QR while they pay the intro. Unhappy private.
Local intro offers can vary. The stages cannot.
Intern
Show states and day-7 blanks. You are not designing a challenge T-shirt.
Operator
Intro clock. Member vs ghost. Failed pay human. Reviews after session three. WhatsApp is not the file.
CEO
Clubs that cannot name intro-to-member are not running the brand. That conversion is the HQ number.
Intro offer event, show, trial member vs paid member, lapse stage, failed payment, day-7 and day-21 fields, club location, HQ conversion %, WhatsApp demotion.
Intro book → GHL; show/no-show same day
Showed → day-7 check-in task or auto; status trial
Joined → member; intro acquire stops
Lapse/cancel/fail pay → save path; not a brand blast
Booked, showed, no-show, joined, lost. Clubs cannot rename.
Why: HQ conversion otherwise is folklore.
Done when: Permissions test.
Attendance or staff tag. No-show recover.
Why: Ghost intros are paid Facebook.
Done when: Yesterday’s intros have a show state.
Fields or tasks. HQ can see incomplete check-ins.
Why: This window is the business.
Done when: A trial without day-7 is a ticket.
Not 'we’ll call them'. Save path. Failed pay separate if needed.
Why: Unnamed lapse is how churn hides.
Done when: Lapse count by club.
Official number or GHL SMS. Personal phones not the membership file.
Why: Hostage SIMs.
Done when: A test intro thread exists on the contact.
Intro stages locked. Yesterday’s intros: show state. Day-7 blanks listed. One club WhatsApp vs GHL check. Conversion definition on one page.
More intro ad spend, a new challenge month, or a corporate app until intro-to-member by club is real. Spend into ghost intros is a tax.
HQ membership story. Club binder. WhatsApp cancellations. No day-7. Reviews at till. That is a franchise logo on local folklore.
Intro show rate and intro-to-member by club, day-7 coverage on trials. Locked definitions.
Then the snapshot must make show and day-7 one tap, not a novel. Busy is why you lock objects, not why you skip them.
Offer names local. Jobs locked. HQ still counts show and join.
If it writes HQ-visible intro/member/lapse, maybe. If it is a binder plus a gate system, GHL is the journey layer.
This week
This week: lock intro jobs, same-day show, day-7 coverage, lapse named. No new challenge calendar.
Locations will edit sacred pipelines unless permissions and a change log exist.
Read ↗New patient, recare, and unscheduled treatment are three journeys. One 'we miss you' is not a DSO.
Read ↗Call volume is national. Booking is local. Drift is how you pay for ads twice.
Read ↗Working notes
What HQ should lock, what locations can change, and how rollout actually works. Request the file. It arrives by email — not a public dump, not a drip of slogans.
Email and WhatsApp stay open. A call is for installing the system — not for a tour of tools.