Intern
What you actually do
Two emails, one join, one skip. Screenshot tags. You do not send from Zoom. You prove GHL got the state.
Library / Wire / Zoom attendance must write the week-after journey
Training brands celebrate registrants. The business is who attended, who no-showed, and what happened the same day. Wiring Zoom (or the webinar tool) to GHL means registrant, attendee, and no-show are different objects on the same contact — with one offer after, not five. This is the campaign rail, not a Zoom settings tour.
Training brands celebrate registrants. The business is who attended, who no-showed, and what happened the same day. Wiring Zoom (or the webinar tool) to GHL means registrant, attendee, and no-show are different objects on the same contact — with one offer after, not five. This is the campaign rail, not a Zoom settings tour.
Pick an attendance threshold (for example 10 minutes) and write it down. 'Joined' for 20 seconds is not attended. Reporting will lie if you do not define it.
Same-day follow-up beats a recap on Friday. The room is already in another meeting. Attendee and no-show cannot share a template.
One offer after the event. Five links is how you look unsupervised and how UTMs die.
If the company paid, account and participant are different. Renewal talks to the buyer. 'Great to see you' talks to the attendee. Mixing them is how unsubscribes look like seasonality.
Replay can exist. It must not enroll people who already attended into a fake scarcity sequence. Suppressions are the product.
Intern
Two emails, one join, one skip. Screenshot tags. You do not send from Zoom. You prove GHL got the state.
Operator
The week after is the business. Protect suppressions. Account vs participant if someone else paid. Reuse this rail; do not invent it per event.
CEO
Registrants are not revenue. Attended + same-day journey + a buyer object is. Until those exist, a larger room is a larger vanity metric.
Zoom webinar/meeting, registrant, attend minutes, GHL contact, tags registered/attended/no-show, account vs participant if B2B, opportunity or campaign journey, same-day follow-up workflow, replay suppression.
Registration → GHL contact + tag status:registered + campaign field; UTMs if the page had them
Attended (threshold minutes) → tag attended; remove from no-show path; same-day notes/offer workflow
Registered but not attended → no-show path the same day, not the attendee email
Company/account field when a company paid; participant is not the buyer by default
Three states, three tags or fields, one campaign id. Attendance minutes threshold written. Do not use Zoom’s list as the CRM.
Why: Without definitions you will mail attendees a 'sorry we missed you' and train them to ignore you.
Done when: The three states are on the spec. A test registrant can be moved through all three in GHL.
Zoom native, webinar platform webhook, or one Zap. Email match. Campaign name on a field. UTMs from the registration page.
Why: A Zoom email list that never hits GHL is a second database you will blast from the Zoom UI.
Done when: Test registration appears in GHL before the event, with campaign field.
Post-event webhook or scheduled pull within hours, not next week. Apply attended vs no-show. Store minutes if you have them.
Why: Manual CSV on Monday is how same-day follow-up becomes a recap nobody reads.
Done when: A test join past threshold tags attended without a human CSV.
Attendee: notes, one offer, proof for the buyer if B2B. No-show: replay or next date, not the attendee pitch. Stop when they book or buy.
Why: One blast to 'everyone who registered' is the usual leak dressed as a campaign.
Done when: Two test contacts, two different emails, same day as the event.
If B2B: company on the contact or account object, stakeholder vs participant tags. Next step for the buyer, not only a 'thanks for coming'.
Why: Renewal is a company job. Treating attendees as the customer is how you start from zero next year.
Done when: A test company attendee has company field and a buyer next step identified.
Register a throwaway email. Confirm GHL contact. Join past the minute threshold. Confirm attended tag and attendee email, not the no-show email. A second email that registers and does not join gets the no-show path. If either email is wrong, fix the split before you write more copy.
A bigger webinar platform, more speakers, or more ads to registration until attendance writes GHL the same day and the follow-up is one offer. Bigger rooms into a CSV ritual increase the leak.
Registration celebrated in Slack. Attendance CSV next week. One email to all registrants. Zoom used as the list. Company who paid is not on the record. Replay sequence hits people who were there. That is an event, not a campaign system.
Three contacts: registered-only, attended, and B2B participant with company field. Same-day correct emails. GHL is the list. Zoom UI is not used for marketing sends.
Then GHL never sees state, sales cannot see context, and the next launch starts from a Zoom CSV. Zoom is the room. GHL is the journey.
You can. The room will have forgotten you. Same-day is the operating rule. Replay is a path, not a delay tactic.
Same objects. Meetings often lack clean attendee exports — then you must run a registration form in GHL as source of truth and use Zoom only as the room.
This week
This week: registration write-in, attendance threshold, same-day attendee vs no-show, one offer. No Zoom broadcasts.
A full calendar and an empty pipeline is two databases.
Read ↗A high score in a CSV is not a qualified opportunity.
Read ↗If the thank-you does not change the contact, the page was a brochure.
Read ↗If paid lives in Stripe and the opportunity is still open, reporting is theatre.
Read ↗Working notes
Webinar, workshop, and launch rails that survive the week after the event. Request the file. It arrives by email — not a public dump, not a drip of slogans.
Email and WhatsApp stay open. A call is for installing the system — not for a tour of tools.