Intern
What you actually do
Audit, score, walk, kill a thief. You are the score clerk.
Library / Tool / Klaviyo flow score: events, jobs, collisions, RPR
This scorecard is how an intern scores the Klaviyo operating layer before anyone writes a subject line. Event truth, core flows on, exclusions, campaign impersonators off, sunset, RPR as a number you would say in a meeting. Each row is a point. Ship the two lowest gaps for 90 days.
This scorecard is how an intern scores the Klaviyo operating layer before anyone writes a subject line. Event truth, core flows on, exclusions, campaign impersonators off, sunset, RPR as a number you would say in a meeting. Each row is a point. Ship the two lowest gaps for 90 days.
Score before creative. A beautiful welcome coupon on a dirty event is theatre.
Core set is finite. Twenty tiny flows that stack score worse than four clean ones.
RPR on flows is the headline. Open rate is a meeting.
Impersonator campaigns are the fastest points to recapture — turn them off.
Shopify Email plus Klaviyo both sending fails the sender row.
Intern
Audit, score, walk, kill a thief. You are the score clerk.
Operator
Events, jobs, exclusions, pulses. Peak rule. RPR. One ESP.
CEO
Lifecycle is a score you can defend. Until it exists, more creative is more stack.
Placed Order, core flows, exclusion map, campaign impersonators, RPR, sunset, SMS collision, holdout.
Dirty Placed Order → fail event row; stop creative
Welcome/cart/post-purchase/win-back → jobs, not clones
Campaign doing a state job → pause campaign
Peak → flows stay on
Three orders vs Klaviyo.
Why: Theatre filter.
Done when: Pass/fail.
Below. Sum.
Why: Two worst gaps become the 90.
Done when: Score posted.
90 days. Pause extra work.
Why: A 20-gap list is how nothing ships.
Done when: Two named.
This week.
Why: Immediate manners.
Done when: Campaign off.
View→cart→buy. List messages.
Why: Collisions hide in unit tests.
Done when: Stack found or clean.
Three-order audit, tick rows, path walk, turn off one thief campaign. You are not writing Q4 creative.
Refuse a creative retainer until this score exists and two gaps are named. Campaigns on a missing lifecycle raise unsubscribes.
All default flows on, double pixel, full-list Thursday, flows paused in peak, RPR a vibe.
Event sample plus path walk. Score is a number. Two gaps on a 90-day note.
No. The calendar may be the impersonator. Score first.
Then the RPR row is 0 and week one is learning where it lives. Do not skip the rest.
If SMS clones email cart, you fail the collision row. Channel jobs are part of the score.
Each row is a pass/fail. 0% is not a grade for the brand — it is whether the objects exist. Under 50% means do not add traffic. 50–80% means finish write-in. Above 80% means review Monday, then the next leak.
Value, items, refunds. 1 if pass.
1 if a job besides discount-first.
1 if timing/proof differ or fewer, better emails.
1 if delay or use/shipping first.
1 if finite. Forever we-miss-you = 0.
1 if a walk did not stack.
1 if last 10 sends were tagged and thieves off.
1 if written. Pause-as-plan = 0.
1 if no dual welcome.
1 if yes. Vibe = 0.
1 if yes. Museum mailed = 0.
1 if written. 20-item wishlist = 0.
This week
This week: score, two gaps, one impersonator off, path walk. Flows stay on. No new campaign concept as the main work.
Working notes
Score your Klaviyo and lifecycle system the way an operator would. Request the file. It arrives by email — not a public dump, not a drip of slogans.
Email and WhatsApp stay open. A call is for installing the system — not for a tour of tools.