Intern
What you actually do
Run steps 01 and 02 this week. Do not add a feature. A person or a rotation. Named.
Library / Guides / SMS has to be two-way
Reminders, missed-call text-back, recare, and speed-to-lead all fail the same way: the text cannot be answered, or nobody owns the answer. Interns watch the inbox. CEOs staff the after-hours path. Two-way is the difference between SMS as a cheaper email and SMS as the front desk.
Every outbound SMS has a job and a way to reply that a human will see.
Every outbound SMS has a job and a way to reply that a human will see.
Keywords (STOP, YES, BOOK) are handled. Unhandled replies become tasks — not a black hole.
Quiet hours still exist. Two-way does not mean 3am chatter from an automation.
Intern
Run steps 01 and 02 this week. Do not add a feature. A person or a rotation. Named.
Operator
Protect the sequence. Keywords (STOP, YES, BOOK) are handled. Unhandled replies become tasks — not a black hole.
CEO
Do not fund more traffic or more seats until the scoreboard in this lesson is a number you will defend. Quiet hours still exist. Two-way does not mean 3am chatter from an automation.
A person or a rotation. Named.
Why: Unowned replies are how you look like a bot.
Done when: A reply creates a task if not handled in minutes.
Compliance plus a book path.
Why: Ignoring STOP is how you lose the channel. Ignoring YES is how you lose the booking.
Done when: A test of both.
Missed-call texts book. Recare texts rebook. Reminders confirm.
Why: One generic SMS is email with a worse reputation.
Done when: Templates mapped to journeys.
Unless it is a true emergency line.
Why: You will get muted.
Done when: A window on paper.
The thread lives in GHL.
Why: Otherwise the next human starts from zero.
Done when: A teammate can see the last SMS.
The missed-call SMS is useless if the reply sits until 9am. Either staff it or say in the text when a human will answer — and mean it.
A little. Booking links, FAQs. A human still has to catch anything that is not the script — or you will lose the expensive jobs to whoever answered like a person.
Texts go out. Nobody owns the replies.
Open the playbook ↗Working notes
The minimum CRM, pipeline, and nurture spec before you add more pages. Request the file. It arrives by email — not a public dump, not a drip of slogans.
Email and WhatsApp stay open. A call is for installing the system.