Intern
What you actually do
Run steps 01 and 02 this week. Do not add a feature. If it has no job on paper, it cannot have an RPR conversation.
Library / Guides / Watch revenue per recipient
Open rates moved. Apple, bots, and vanity made them a poor compass. Revenue per recipient on each flow is the number an intern can pull and a CEO can fund. If you cannot name it, you are decorating subject lines on a leak.
Each core flow: RPR this week vs last month. Kill or rewrite what does not earn.
Each core flow: RPR this week vs last month. Kill or rewrite what does not earn.
Dirty Placed Order makes every flow metric theatre. Fix tracking first.
Campaigns can look strong while flows are unfinished. Split the jobs or you will always 'need another send'.
Intern
Run steps 01 and 02 this week. Do not add a feature. If it has no job on paper, it cannot have an RPR conversation.
Operator
Protect the sequence. Dirty Placed Order makes every flow metric theatre. Fix tracking first.
CEO
Do not fund more traffic or more seats until the scoreboard in this lesson is a number you will defend. Campaigns can look strong while flows are unfinished. Split the jobs or you will always 'need another send'.
If it has no job on paper, it cannot have an RPR conversation.
Why: Unnamed flows hide in 'the account is set up'.
Done when: A finite list.
Placed Order, refunds, subscriptions — verified.
Why: Garbage in, theatre out.
Done when: A test order shows up once, correctly.
Per flow. Not a blended vanity.
Why: Blended numbers hide the dead flow.
Done when: A Monday cell in a sheet or a screenshot you will defend.
One flow per month beats a full redesign that never ships.
Why: Operators fail by boiling the ocean.
Done when: The worst flow has a date on a rewrite.
Demote them.
Why: You will make the wrong calls.
Done when: The scoreboard does not lead with opens.
What is RPR on welcome, cart, and post-purchase? If the room cannot answer, pause campaigns until someone can.
Because you cannot deposit opens. If RPR did not move, you wrote a better teaser for the same leak.
Campaigns do the work flows should do.
Open the playbook ↗Working notes
Score your Klaviyo and lifecycle system the way an operator would. Request the file. It arrives by email — not a public dump, not a drip of slogans.
Email and WhatsApp stay open. A call is for installing the system.