Intern
What you actually do
Run steps 01 and 02 this week. Do not add a feature. From the product, not from marketing's mood.
Library / Guides / Replenishment is a clock
Candles, coffee, supplements, pet food, pool chemicals, linens — the second order is a date, not a brand story. Interns set the interval from real use, not from a guess that matches the campaign calendar. CEOs stop pausing replenishment flows 'for a drop'.
Find the real empty date (burn time, bag, tin, filter). That is the flow, not 'monthly newsletter'.
Find the real empty date (burn time, bag, tin, filter). That is the flow, not 'monthly newsletter'.
Subscribers and one-time buyers are different. Do not coupon people who already pay you.
The reminder should land before they are in another store, not after they are empty and annoyed.
Intern
Run steps 01 and 02 this week. Do not add a feature. From the product, not from marketing's mood.
Operator
Protect the sequence. Subscribers and one-time buyers are different. Do not coupon people who already pay you.
CEO
Do not fund more traffic or more seats until the scoreboard in this lesson is a number you will defend. The reminder should land before they are in another store, not after they are empty and annoyed.
From the product, not from marketing's mood.
Why: A wrong clock is spam or silence.
Done when: A number of days you can defend.
Different journeys.
Why: Acquire coupons on subscribers are how you train cancellations.
Done when: A subscriber test does not get the one-time refill coupon.
Lead time for shipping.
Why: A reminder after they ran out is a reacquisition, not replenishment.
Done when: The math includes ship time.
What they bought. How to refill. Not a lifestyle essay.
Why: They already know you. Help them reorder.
Done when: The email could be forwarded to a partner who just needs the link.
Peaks still empty tins.
Why: Pausing is how you pay Meta for a refill you already earned.
Done when: Flows stay on.
What % of last month's revenue was second+ order from flows vs campaigns? If nobody knows, you are still an acquisition company wearing a retention hat.
Then week one is learning it from reorder data or from asking once in post-purchase. Guessing '30 days' for everything is how you get muted.
You reacquire people who would have reordered.
Open the playbook ↗Working notes
Score your Klaviyo and lifecycle system the way an operator would. Request the file. It arrives by email — not a public dump, not a drip of slogans.
Email and WhatsApp stay open. A call is for installing the system.