Intern
What you actually do
Run steps 01 and 02 this week. Do not add a feature. Person vs company. Prospect vs participant vs alumni.
Library / Guides / Alumni are not webinar leads
Participant versus prospect is a data-model problem. If alumni stay tagged as a launch lead, every campaign will treat them like strangers or spam them like a list you rented. Interns clean the states. CEOs fund an alumni path or accept that every launch starts from zero reputation.
Prospect, participant, alumni, account (the company who paid) — different objects.
Prospect, participant, alumni, account (the company who paid) — different objects.
Alumni get a journey: outcomes, proof capture, next program, referral. Not the same blast as last week's webinar.
Workshops write back: who sat, who paid, who is due to renew.
Intern
Run steps 01 and 02 this week. Do not add a feature. Person vs company. Prospect vs participant vs alumni.
Operator
Protect the sequence. Alumni get a journey: outcomes, proof capture, next program, referral. Not the same blast as last week's webinar.
CEO
Do not fund more traffic or more seats until the scoreboard in this lesson is a number you will defend. Workshops write back: who sat, who paid, who is due to renew.
Person vs company. Prospect vs participant vs alumni.
Why: One list is how you spam both.
Done when: A VA can put a new row in the right place.
Attendance, completion, score if you have it.
Why: Otherwise the CRM is a registration tool.
Done when: Last session is visible on the contact.
A short sequence. A next offer that is not awkward.
Why: Silence after graduation is how reputation dies.
Done when: Alumni are not in acquire campaigns.
A date. A 60-day spine.
Why: If HR paid, the person who sat is not the buyer.
Done when: Renewal is not a seasonal panic.
Suppressions so a launch does not mail alumni like cold traffic.
Why: That is how you train them to unsubscribe.
Done when: A launch does not smash the spine.
Pick ten people who completed a program last year. If they are still tagged as a webinar lead, the CRM is lying.
Later means the next launch already mailed them wrong. States are cheaper on day one.
Programs sell. Alumni disappear.
Open the playbook ↗Working notes
Webinar, workshop, and launch rails that survive the week after the event. Request the file. It arrives by email — not a public dump, not a drip of slogans.
Email and WhatsApp stay open. A call is for installing the system.