Welcome seriesBrand and proof before the coupon. Preference capture belongs here

The usual failure

Welcome is a coupon and a brand film. Preference is never captured. The next email is already a sale.

What to make true

Brand and proof before the discount. Ask what they came for. Set the rule for what happens next. Then you may sell.

Worked example

Keep it this plain. A team uses welcome series as if buying the software installed the meaning. It did not. Welcome is a coupon and a brand film. Preference is never captured. The next email is already a sale. The move is not a new integration. Brand and proof before the discount. Ask what they came for. Set the rule for what happens next. Then you may sell.