The usual failure
Registration is celebrated. Reminders are an afterthought. Attendee and no-show get the same recap. The offer is a PS.
What to make true
Register, remind, attend, replay, one offer — as one CRM journey. UTMs survive. Replay has a shorter clock.
Worked example
Keep it this plain. A team uses webinar funnel as if buying the software installed the meaning. It did not. Registration is celebrated. Reminders are an afterthought. Attendee and no-show get the same recap. The offer is a PS. The move is not a new integration. Register, remind, attend, replay, one offer — as one CRM journey. UTMs survive. Replay has a shorter clock.