GlossaryOperating language

SuppressionWho must not get this message. Layered, not a single 'unsubscribe' hope

The short version

Suppression

Suppression is not a software feature. It is an operating word. If you cannot explain it in five lines, your team is using it as decoration.

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Suppression: Who must not get this message. Layered, not a single 'unsubscribe' hope.
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The usual failure: Unsubscribe is the only suppression. Buyers get abandon mail. People in a sales conversation get a blast about a different offer.
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What to make true: Layered: bought, in-conversation, recently mailed, complained, sunset. Who must not get this message is part of the spec.
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If a new hire needs a story to explain the word, it is still a mood — not a definition you can audit.
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If this is the leak you actually have, pick the problem page — not another tool.

Example

A Tuesday that looks familiar

Before / after

Before

Someone says “Suppression” in a meeting. Everyone nods. Nobody could write the definition on a whiteboard. The CRM still has a field named after a mood.

After

Layered: bought, in-conversation, recently mailed, complained, sunset. Who must not get this message is part of the spec. The word now has an exit rule. You can audit it on Monday. That is when Suppression stops being folklore.

The usual failure

Unsubscribe is the only suppression. Buyers get abandon mail. People in a sales conversation get a blast about a different offer.

What to make true

Layered: bought, in-conversation, recently mailed, complained, sunset. Who must not get this message is part of the spec.

Worked example

Keep it this plain. A team uses suppression as if buying the software installed the meaning. It did not. Unsubscribe is the only suppression. Buyers get abandon mail. People in a sales conversation get a blast about a different offer. The move is not a new integration. Layered: bought, in-conversation, recently mailed, complained, sunset. Who must not get this message is part of the spec.

Working notes

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