The usual failure
The quiz converts. Outcomes live in a spreadsheet. High scores and tire-kickers get the same 'book a call'.
What to make true
Scores map to stages. Low scores are not treated like buyers. The contact in the CRM shows why they scored what they scored.
Worked example
Keep it this plain. A team uses scoreapp as if buying the software installed the meaning. It did not. The quiz converts. Outcomes live in a spreadsheet. High scores and tire-kickers get the same 'book a call'. The move is not a new integration. Scores map to stages. Low scores are not treated like buyers. The contact in the CRM shows why they scored what they scored.