The usual failure
Every engagement is custom. Delivery cannot compound. Pricing is a conversation every time, including with yourself.
What to make true
A scoped offer with a repeating delivery. Custom exists at the edges. The spine does not get renegotiated weekly.
Worked example
Keep it this plain. A team uses productized service as if buying the software installed the meaning. It did not. Every engagement is custom. Delivery cannot compound. Pricing is a conversation every time, including with yourself. The move is not a new integration. A scoped offer with a repeating delivery. Custom exists at the edges. The spine does not get renegotiated weekly.