GlossaryOperating language

On-site trackingWhether Klaviyo actually sees viewed product and cart. Setup theater is common

The short version

On-site tracking

On-site tracking is not a software feature. It is an operating word. If you cannot explain it in five lines, your team is using it as decoration.

01
On-site tracking: Whether Klaviyo actually sees viewed product and cart. Setup theater is common.
02
The usual failure: Klaviyo is 'connected'. Viewed Product never fires. Cart events are a rumour. Flows look live and do nothing.
03
What to make true: Prove the events. Test as a stranger. If the site does not tell Klaviyo the truth, every flow is cosplay.
04
If a new hire needs a story to explain the word, it is still a mood — not a definition you can audit.
05
If this is the leak you actually have, pick the problem page — not another tool.

Example

A Tuesday that looks familiar

Before / after

Before

Someone says “On-site tracking” in a meeting. Everyone nods. Nobody could write the definition on a whiteboard. The CRM still has a field named after a mood.

After

Prove the events. Test as a stranger. If the site does not tell Klaviyo the truth, every flow is cosplay. The word now has an exit rule. You can audit it on Monday. That is when On-site tracking stops being folklore.

The usual failure

Klaviyo is 'connected'. Viewed Product never fires. Cart events are a rumour. Flows look live and do nothing.

What to make true

Prove the events. Test as a stranger. If the site does not tell Klaviyo the truth, every flow is cosplay.

Worked example

Keep it this plain. A team uses on-site tracking as if buying the software installed the meaning. It did not. Klaviyo is 'connected'. Viewed Product never fires. Cart events are a rumour. Flows look live and do nothing. The move is not a new integration. Prove the events. Test as a stranger. If the site does not tell Klaviyo the truth, every flow is cosplay.

Working notes

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