Lead routingWritten assignment rules, overflow, and visibility when leads get stolen

Lead routing is not a software feature. It is an operating word. If you cannot explain it in five lines, your team is using it as decoration.

1. 01

   Lead routing: Written assignment rules, overflow, and visibility when leads get stolen.

2. 02

   The usual failure: Leads arrive. Assignment is whoever shouts. Overflow is hope. Stolen leads are a Slack argument.

3. 03

   What to make true: Rules in writing. Overflow defined. Speed measured. Theft visible. Politics cannot be the router.

4. 04

   If a new hire needs a story to explain the word, it is still a mood — not a definition you can audit.

5. 05

   If this is the leak you actually have, read Lead routing next.