Search intent mappingQueries grouped by job-to-be-done, not by whoever shouted the keyword first

The usual failure

Keywords are shouted into a spreadsheet. Commercial and informational live in the same article. Nobody owns the cluster.

What to make true

Queries grouped by job-to-be-done. Pages that match the job. The map changes what you publish next month.

Worked example

Keep it this plain. A team uses search intent mapping as if buying the software installed the meaning. It did not. Keywords are shouted into a spreadsheet. Commercial and informational live in the same article. Nobody owns the cluster. The move is not a new integration. Queries grouped by job-to-be-done. Pages that match the job. The map changes what you publish next month.