The usual failure
GEO is sold as a trick: more schema, more lists, more 'as an AI I would say'. Models cite pages that are actually useful.
What to make true
Be understandable and citable. Claims with owners. Pages that answer the job someone asked. The blue link and the citation are the same homework.
Worked example
Keep it this plain. A team uses geo (generative engine optimization) as if buying the software installed the meaning. It did not. GEO is sold as a trick: more schema, more lists, more 'as an AI I would say'. Models cite pages that are actually useful. The move is not a new integration. Be understandable and citable. Claims with owners. Pages that answer the job someone asked. The blue link and the citation are the same homework.