Fractional CMOSenior ownership of a 90-day sequence. Not a title on a Slack channel

Fractional CMO is not a software feature. It is an operating word. If you cannot explain it in five lines, your team is using it as decoration.

1. 01

   Fractional CMO: Senior ownership of a 90-day sequence. Not a title on a Slack channel.

2. 02

   The usual failure: A title on Slack. Slide decks. Annual roadmaps. Weekly panic. If nothing can be paused, there is no strategy.

3. 03

   What to make true: Ninety days, one leak, weekly ship, a scoreboard a human believes, kill criteria, handoff notes.

4. 04

   If a new hire needs a story to explain the word, it is still a mood — not a definition you can audit.

5. 05

   If this is the leak you actually have, read Fractional CMO 90-day sprint next.