GlossaryOperating language

DunningFailed payment recovery with access rules and a human save path

The short version

Dunning

Dunning is not a software feature. It is an operating word. If you cannot explain it in five lines, your team is using it as decoration.

01
Dunning: Failed payment recovery with access rules and a human save path.
02
The usual failure: Failed payments are a Stripe email. Access stays open or slams shut with no human. Completions drop and nobody names why.
03
What to make true: A save path. Access rules you can explain. A human when the number is worth a human. Dunning is retention ops, not a plugin.
04
If a new hire needs a story to explain the word, it is still a mood — not a definition you can audit.
05
If this is the leak you actually have, pick the problem page — not another tool.

Example

A Tuesday that looks familiar

Before / after

Before

Someone says “Dunning” in a meeting. Everyone nods. Nobody could write the definition on a whiteboard. The CRM still has a field named after a mood.

After

A save path. Access rules you can explain. A human when the number is worth a human. Dunning is retention ops, not a plugin. The word now has an exit rule. You can audit it on Monday. That is when Dunning stops being folklore.

The usual failure

Failed payments are a Stripe email. Access stays open or slams shut with no human. Completions drop and nobody names why.

What to make true

A save path. Access rules you can explain. A human when the number is worth a human. Dunning is retention ops, not a plugin.

Worked example

Keep it this plain. A team uses dunning as if buying the software installed the meaning. It did not. Failed payments are a Stripe email. Access stays open or slams shut with no human. Completions drop and nobody names why. The move is not a new integration. A save path. Access rules you can explain. A human when the number is worth a human. Dunning is retention ops, not a plugin.

Working notes

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