GlossaryOperating language

Content clusterA hub and supporting pages that share internal links on purpose

The short version

Content cluster

Content cluster is not a software feature. It is an operating word. If you cannot explain it in five lines, your team is using it as decoration.

01
Content cluster: A hub and supporting pages that share internal links on purpose.
02
The usual failure: A hub that is a dump of posts. Supporting pages do not point up. Internal links are 'related' widgets.
03
What to make true: A hub and supports that share links on purpose. Planned before publish. Authority is a structure, not a plugin.
04
If a new hire needs a story to explain the word, it is still a mood — not a definition you can audit.
05
If this is the leak you actually have, pick the problem page — not another tool.

Example

A Tuesday that looks familiar

Before / after

Before

Someone says “Content cluster” in a meeting. Everyone nods. Nobody could write the definition on a whiteboard. The CRM still has a field named after a mood.

After

A hub and supports that share links on purpose. Planned before publish. Authority is a structure, not a plugin. The word now has an exit rule. You can audit it on Monday. That is when Content cluster stops being folklore.

The usual failure

A hub that is a dump of posts. Supporting pages do not point up. Internal links are 'related' widgets.

What to make true

A hub and supports that share links on purpose. Planned before publish. Authority is a structure, not a plugin.

Worked example

Keep it this plain. A team uses content cluster as if buying the software installed the meaning. It did not. A hub that is a dump of posts. Supporting pages do not point up. Internal links are 'related' widgets. The move is not a new integration. A hub and supports that share links on purpose. Planned before publish. Authority is a structure, not a plugin.

Working notes

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